Values and Culture
The Global Leadership Mix is the framework that guides our behaviour. It’s at the heart of being a Krispy Kremer.
Take one fun environment, add a sprinkle of awesome doughnuts and stir in some brilliant people that love what they do. That’s our recipe for touching and enhancing lives through the joy that is Krispy Kreme.
Choose a value below to learn more!
We know that our customers are the lifeblood of our business! We aspire to create experiences that inspire jopy and wonder. - Customers crave WOW.
Inspire customer wonder
We are proud to be connected to Krispy Kreme and its ability to bring joy to communities across the globe. - Bring your heart and be sweet!
Love your community
We believe asking for help is a strength, and we respectfully disagree without worrying about group cohesion or consequence. - Build trust and ask the world of each other.
Respect all opinions
We treat everyone with fairness, dignity, and respect. Our people should be as inique as our assorted dozen! - Everyone at Krispy Kreme is an Original.
Appreciate our differences
We see business as an adventure that is always evolving and disrupting, as Vernon demonstrated when he created a hole in the wall! - Take smart risks and unlock new opportunities.
Behave like a start-up
We acheive short-term results without compromising long-term objectives. No one cares more than the boss, who happens to be you. - Solve for now and plan for tomorrow.
Think and act like an owner
We expect to be on top and learn to focus on solutions, not on problems. - Just do what you say.
Own the outcomes
We believe in the power of recognition. Our people are the company's most vital resource, and we love to be celebrated for who we are and what we do! - Recognition feeds the soul.
Deliver kudos for positive change
We formalize both short and long-term dreams and goals and follow through by doing the hard work to make them happen. - Be bold and make your own destiny.
Create your path
We learn by doing, sharing our learned experiences with others. - Learn and teach something everyday.
Grow our peeps
We are at our best when we continuously seek to improve ourselves and explore paths that broaden our learning. Awsomeness is not an act but a habit.
Master your craft
We create environments where fun and silly coexist with uncompromising quality and safety. - Titles don't matter as much as awsome sweet treats do.
Don't take yourself too seriously
