CRM & Digital Marketing Manager

THE ROOF GARDENS

The Roof Gardens is a social club in the sky, 100 feet above the streets of Kensington. Close to an acre of private gardens with views across London to the horizon, The Roof Gardens is a new generation members club. A place of escape, bursting with wildflowers, olive and mulberry trees, grassy lawns and hidden nooks. An Art Deco gem created in 1938, The Roof Gardens has a legendary legacy. People have come together, the curious, creative, riotous, radical and respected alike. Every chapter scatters their seeds in the soil; we are merely the latest gardeners in its ongoing story.

Created for season-by-season, morning-to-moonlight experiences. Al fresco Italian in the Walled Garden, vibrant, healthy twists on club classics in the Sun Pavilion, live performances and cosy cabanas in the Spanish Garden and late-night revelry in our den of decadence, the Biba Bar. Curated talks, debates, supper clubs and intimate celebrations in Esme's private villa. The Roof Gardens’ community is united by open-mindedness, optimism and kindness, not defined by background.

THE ROLE

The CRM & Digital Marketing Manager will play a pivotal role in establishing and delivering brand marketing campaigns, activations and communications across all aspects of the member and guest journey. They will be the gatekeeper of our brand, ensuring consistency and quality across all digital touchpoints. They will work closely with key departments including creative, membership, digital, events, HR and finance to deliver marketing activity within budget and to agreed timelines and they will carefully craft our messaging and tone of voice in all member and external communications.

Your main responsibilities will include:

CRM

● Strategically plan, execute, and assess the performance of CRM campaigns.
● Be our internal Salesforce Marketing Cloud champion. Creating templates, Building Journeys and tailored Communications.
● Collaborate with cross-functional teams and external vendors to coordinate CRM projects at all stages: planning, executing, monitoring, closing, and reporting.
● Work collaboratively to understand business and member needs and advise on industry best practices and standards related to CRM marketing.
● Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive members.

Digital Marketing and Communications

● Own the member digital journey and communications i.e. In app notifications vs email. Workflows and journey. Ensuse all digital touchpoints are inline with The Roof Gardens brand.
● Assist with new marketing automation setup: design, build and refine marketing and transactional campaign workflows.
● Work closely with the Marketing & Communications Manager to refine our social content strategy across all applicable channels.
● Use CMS system(s) (wordpress / wagtail) to keep web and app content up to date, engaging and relevant.
● Work closely with internal departments including creative, membership, digital, events, HR and finance to deliver marketing activity within budget and to agreed timelines.
● Ensure all member and external communications and or messaging is inline with The Roof Gardens brand and tone of voice.

Compliance

● Ensure you adhere to H&S policy and any other Company policy and procedure.
● Ensure full adherence to GDPR.
● Ensure full adherence to the Premises licence operating requirements which always require compliance.

The skills and experience which will help you succeed in this role:

● Proven experience in a comparable role is essential.
● Proven experience and expertise with Marketing Cloud is essential.
● A good understanding of the luxury lifestyle market, high end private membership clubs/hospitality businesses, or similar
● Creative with an eye for detail, you will have great organisational skills
● An excellent communicator with strong interpersonal skills able to build relationships at all levels both inside and outside the organisation.
● You will possess a friendly, characterful demeanour and take genuine pleasure in supporting your colleagues
● Passion for championing diversity, equality, equity and inclusion
● Experienced with CMS systems (wordpress / wagtail) and Adobe Creative Suite skills would be desirable.
● Proficient in Microsoft Office (Excel, PowerPoint and Word).

 

Benefits

• Salary above market rate plus tronc
• 30 days (inc BH) holiday which increase by 1 with each complete year of service + 1 extra day to celebrate YOU and another day to volunteer
• Free healthy meal during your shift
• Growth opportunities, both personally and professionally
• Breakout spaces where you can shower, securely leave your things, and relax with colleagues
• Uniform and laundry
• Zen, multi-faith space, and retreat
• Financial platform Wagestream
• Statutory pension contributions
• A safe journey home - £20 Uber Credit if you finish work between 12-5am

We are a community united by attitude, curiosity and optimism, not defined by background. We celebrate individuality and free expression. It doesn't matter where you have come from, it's where you are going. The Roof Gardens is a welcoming place of acceptance where growth is nurtured, experiences are shared, stories are exchanged and ideas are born.

If you’d like to join us on the next chapter of The Roof Gardens, we’d love to hear from you.