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Why mobile is the future of recruitment

While many market trends come and go in the world of recruitment, mobile recruiting is one that shows no signs of disappearing. The mobile phone is now an essential piece of equipment that recruiters of all industries are using to their advantage, but why is it so important? Whilst there are many reasons for the trend, the main one is convenience, with both recruiters and candidates able to access the information they need whenever and wherever they are. Here are just a few things recruiters should note about mobile recruiting.

The rise in mobile-friendly careers sites

Did you know that 72% of people look for jobs on their smartphone? With this number constantly on the rise, it is understandable why more and more recruiters are creating job adverts that can be digested through mobile devices such as smartphones, tablets and laptops. As a result of this trend, at Peoplebank we are seeing a substantial increase in appetite for mobile-friendly careers sites, with companies needing promote their brand to a mobile audience.

Social Recruiting

Last year, over 2.4bn people used social media across the globe. Social media is a powerful marketing tool that modern businesses are benefiting from, especially recruiters. Completely revolutionising the way recruiters access and communicate with potential job seekers, networks such as Facebook, Twitter, LinkedIn and Instagram provide a window into a diverse and far-reaching talent pool that congregates online.

In addition, social media recruiting allows for more targeted marketing of job opportunities. With the ability to send messages to specific age ranges, locations and demographics, recruiters are saving both time and money by targeting the most relevant candidates.

Recruiting via text

Recruiting via text is also a notable trend, again tapping into the 21st century need to communicate with candidates quickly. Giving recruiters the best chance of obtaining top talent before competitors, recruiting via text message allows for a direct line of communication where recruiters can screen candidates and generally speed up the resourcing process.

Apps

From dating to shopping, everyone uses an app of some sort. Tailored to the mobile lifestyle, recruiters are also using apps for staff resourcing. Catering to the modern professional's need for a clean, quick and mobile-friendly candidate experience, apps allow recruiters to tap into the 'app generation'.

Responsive Applicant Tracking Systems (ATS)

Whilst an ATS used to be available on desktops only, recruiters are now able to conduct, manage and asses their ATS on a device the size of the palm of their hand. Accessing raw data on their recruitment successes in real-time, smartphone technology has effectively streamlined everything involved in the recruitment process.

To learn more about the digital recruitment services available at Peoplebank, browse our Solutions page today.