Sales Executive - North Region (hybrid York with travel to Scotland)

Splendid Hospitality Group is one of the UKs fastest growing privately-owned hotel groups. As a family run business, people are at the very heart of its success, a place where everyone becomes parts of the Splendid family. Our vision is to create extraordinary experiences, positively impact lives, and get better every day - it’s the ‘Splendid Hospitality Way’ which is our way of looking after everybody to help them succeed, have fun and keep guests and our Splendid team members happy.

Job Description

As Regional Sales Executive – North, you’ll be at the heart of driving commercial growth across our Northern hotel portfolio, covering York and Scotland. This is a high-impact, field-based role where you’ll build relationships, open doors to new business, and grow revenue across our Corporate Transient, Corporate Group, and Leisure Group segments.

With a core focus on five hotel properties between York and Scotland, you’ll be the face of Splendid Hospitality Group in the region – out in the market, meeting clients, building partnerships, and championing our hotels to new and existing customers. Reporting to the Regional Director of Sales – North, you’ll play a key role in increasing market share and positioning our portfolio as the go-to choice for corporate and group business.

This role will involve regular travel between York and Scotland, supporting:
Hotel Indigo York, Hotel Indigo Edinburgh, ibis Styles York Centre, Holiday Inn Express York, and Holiday Inn Express Glenrothes.

You’ll thrive if you enjoy being proactive, relish opening new conversations, and get genuine satisfaction from turning relationships into long-term commercial partnerships.

What We Offer

We want our Family Members to enjoy coming to work and provide a friendly and supportive environment for you to work in. You’ll develop personally through meeting and working with people within our corporate and hotel teams, and for those keen to develop you’ll have the opportunity to explore the business with various career options. In addition, on offer:

• Free Parking
• Apprenticeship programmes available
• Learning and Development Opportunities available through our Leadership Development Programmes
• Heavily discounted hotel stays and food & beverage discounts at all our properties
• 24/7 Employee Assistance Programme for you and your family. Giving you access to counselling services physical wellbeing & financial aid.
• Life Assurance
• 33 holiday days
• Automatic Enrolment into a workplace pension scheme

About Us

Splendid Hospitality is one of the UK’s most successful and fastest-growing hospitality groups. Our diverse and dynamic portfolio spans hotels, restaurants, and care homes across the country—from London to Edinburgh, Bristol to York.

We are proud to own and operate a collection of well-known brands and distinctive properties, including:

• The award-winning 5-star Hilton London Bankside
• The luxurious Grand Hotel in York
• The UK’s first Four Points Flex by Sheraton (Marriott), newly developed in London Euston
• Nine IHG hotels, including Holiday Inn Brentford Lock and boutique Hotel Indigos in Edinburgh and York
• Six Accor properties across the UK

Beyond hotels, we also operate 38 KFC restaurants across the Midlands and North East, 3 Chaiiwala restaurants, and three care homes in Sussex—demonstrating our unique breadth across the hospitality and care sectors.

Driven by entrepreneurial spirit and a passion for service, we continue to grow and evolve, creating exceptional experiences for our guests, teams, and partners.

Role in our Family

The Role:

Reporting to the Director of Sales (North), you will play a key role in driving revenue growth and expanding market share across our portfolio in the North Region. This is a hands-on sales role, ideal for someone who is proactive, confident, and passionate about building strong client relationships.

What You’ll Be Doing:

• Winning New Business - Proactively identify, approach, and secure new corporate and group accommodation opportunities across the North.
• Growing Existing Accounts - Develop strong relationships with current clients to increase repeat business and share of wallet.
• Act as a Regional Ambassador - Represent Splendid Hospitality Group across York and Scotland, attending networking events, site visits, and industry functions.
• Building Local Partnerships - Develop relationships across key sectors including construction, rail, education, public sector, sports, entertainment, and local venues.
• Promoting Our Hotels - Confidently present and promote our portfolio, tailoring solutions to client needs and business objectives.
• Cross-Selling Nationally - Drive additional revenue into other Splendid Hospitality Group properties across the UK.
• Market Intelligence - Keep your finger on the pulse of competitor activity and local market trends to spot new opportunities early.
• Hitting Targets - Own your sales KPIs and revenue goals, with the support of the wider commercial team.
• CRM Excellence - Track activity and performance accurately using Salesforce, ensuring strong visibility of pipeline and results.

About You:

We’re looking for someone who brings energy, confidence, and curiosity to the role. You will be proactive in finding opportunities and thrive in building relationships from scratch.

• A confident communicator with strong relationship-building skills
• Comfortable picking up the phone and speaking with cold leads
• Motivated by exceeding goals and targets
• A confident presenter, able to engage audiences authentically
• Proactive and naturally inquisitive, with a passion for learning sales skills
• Willing to travel for client meetings, site visits, and networking events
• Hold a full, clean UK driving licence

Desirable:

• Previous experience in the hotel sector
• Experience delivering presentations to groups or clients
• Working knowledge of Salesforce

What Happens Next

Does this role suit your skillset? Apply now, this takes seconds, you’ll just need to provide some contact details along with a CV. Next, we’ll review your details, and if successful we’ll invite you to meet one of the team to learn more about you, your experience and let us tell more about the Splendid group.

Splendid Hospitality Group is an equal opportunities employer, committed to hiring a diverse workforce and sustaining an inclusive culture.