12 Month maternity cover - Senior Brand, Content and Social Media Executive
Sales & Marketing - The Grand, York
Contract: Full Time
Salary: £30-35k per annum
Located within York’s city walls and with views of York Minster, the hotel holds an enviable and proud position in the city and local community. Once the famed Headquarters of the North-eastern Railway Company, our magnificent building is bursting with original features and all the grandeur of its former life as the “Palace of Business” - making it a truly beautiful and inspiring place to work and grow.
Job Description
Location: York, Hybrid (3-4 days onsite)
This 12-month maternity cover offers a fantastic opportunity to showcase your creativity while driving meaningful commercial results.
Role Overview
The Senior Social Media and Brand Executive will:
• Develop and manage social media content calendars and campaigns to increase engagement and organic traffic.
• Oversee the creation of digital and print materials, ensuring brand consistency across all platforms.
• Collaborate with external partners, including photographers and designers, to deliver impactful campaigns.
• Organise and execute multi-channel campaigns, leveraging analytics to track and optimise performance.
• Work closely with stakeholders across departments to align marketing strategies with business goals.
What We Offer
The Grand, York is proud to provide our team with a variety of benefits to enhance and drive engagement. We believe in consistent and tangible reward and recognition initiatives, and we put health and wellbeing firmly at the heart of our employer brand. Joining The Grand, York is not just a career, but a deeply rewarding journey with limitless opportunities to develop and grow.
Fully funded and supported Apprenticeship programmes up to level 7
- Supervisory and Management development training programmes, Ignite and Inspire.
- Splendid Family discounts across our group - on accommodation, food and drink.
- Enjoy being creative with friends and family with a 50% discount on cookery classes in our Grand Cookery School
- We operate a monthly Grand Family shop, where you can buy bulk items to help with the cost of living.
- Discounted local NCP car parking and discount off local First bus travel.
- Experience our hotel as a guest with a complimentary guest experience for you and a guest within your 90-day probation period
- Monthly pay day treats and an annual ‘Thank You’ week – full of treats and activities.
- We celebrate our diverse workforce with awareness days and diversity lunches.
- Visit York discounts to visit local attractions and experience what our wonderful city has to offer.
- We love to recognise our Grand Family through Grand Star of The Month, Grand Celebrity of The Week, Probation Pass lunch and Long Service recognition dinner. Enjoy our annual Grand Family party, with many other social events throughout the year.
- Company Pension salary sacrifice scheme.
- Access to our Cycle to Work scheme through Green Commute Initiative to support health and wellbeing and our environment.
- Make a difference and join our Grand Goes Green Team, our Grand Plans Team to help organise our social events and raise funds for our nominated charities. There is also opportunity to represent your department in our Grand Family Forum.
- Fully funded and supported ESOL classes (English for Speakers of Other Languages)
- 12 Mental Health First Aiders onsite to provide signposting and initial support.
- Retail Trust Employee Assistance Programme (EAP) to give free, confidential 24-hour support and advice whenever you may need it.
- Employee referral scheme - refer a friend or family member and receive a £350 incentive payment.
- No split shifts, 2 days off together.
- Complimentary light breakfast, lunch, and dinner whilst on shift as well as complimentary tea, coffee and fruit.
About Us
Splendid Hospitality Group is one of the UKs fastest growing privately-owned hotel groups. As a family run business, people are at the very heart of its success, a place where everyone becomes parts of the Splendid family. Our vision is to create extraordinary experiences, positively impact lives, and get better every day - it’s the ‘Splendid Hospitality Way’ which is our way of looking after everybody to help them succeed, have fun and keep guests and our Splendid team members happy.
Role in our Family
• Drive organic traffic to website via social media
• Increase online share of voice
• Maintain brand awareness, sensitivity and tone of voice throughout all collateral
• Develop and manage a social media calendar, create content that engages audiences, and implement campaigns across all key platforms (Instagram, Facebook, LinkedIn)
• Design and produce both digital and print content such as menus, signage, brochures and in-room communications to ensure a cohesive brand voice is maintained across all materials.
• Work with external agencies (paid content creators, photographers and graphic designers) to ensure content and campaigns align with brand goals, timelines, and quality standards.
• Generate creative and innovative ideas and execute them effectively across multiple marketing channels.
• Work closely with junior team members, delegating tasks where appropriate and providing guidance to foster a productive and collaborative environment.
• Organise and lead large-scale, multi-faceted photo and video shoots, ensuring a seamless coordination from conceptualisation to final deliverables.
• Apply commercial thinking to social media strategies and marketing campaigns to drive tangible results.
• Build and maintain relationships with key internal stakeholders (Hotel General Managers, Hotel Leadership Team, and Heads of Departments) and external stakeholders (content creators and agencies) to ensure marketing strategies are aligned and well communicated.
• Use analytics to track and assess the success of social media campaigns. Make informed decisions to optimise strategy and adjust tactics based on business needs and data insights.
• Be adaptable and agile, responding quickly to changes in business requirements or external market conditions while ensuring that marketing initiative remain on track.
Key Deliverables
- Effectively manage all social media channels
- Drive organic traffic to website via social media
- Increase online share of voice
- Maintain brand awareness, sensitivity and tone of voice throughout all collateral
The successful candidate will bring:
- • Proven experience in social media management and brand marketing, ideally in hospitality.
- • Design expertise for creating digital and print assets, from menus to brochures.
- • Strong project management skills, including leading large-scale photo and video shoots.
- • Excellent communication and relationship-building abilities.
- • A proactive, self-starter attitude with a sharp focus on detail and results.
What Happens Next
Does this role suit your skillset? Apply now, this takes seconds, you’ll just need to provide some contact details along with a CV. Next, we’ll review your details, and if successful we’ll invite you to meet one of the team to learn more about you, your experience and let us tell you more about the Splendid group.
The Splendid Group is committed to hiring a diverse workforce and sustaining an inclusive culture.
