Director of Sales

At HGI Heathrow we are passionate about crafting, delivering, and creating memorable experiences. We are a 4* star 364-bedroom property with 10 versatile meeting spaces. We are located within an easily commutable distance near Heathrow Airport with good transport connections within walking distance, including Hatton Cross Tube and Bus Station.

Job Overview

The Director of Sales leads the sales efforts across the hotel, focusing on acquiring and cultivating business from all segmentation and markets. This role involves close collaboration with the departments of revenue management, analytics, and reservations but also with key hotel functions, including operations, guest services, and events. The Director of Sales ensures that agreed sales strategies are seamlessly integrated into the overall hotel operations, enhancing both revenue and guest satisfaction.

Benefits

• Worldwide employee discounts at Hilton Hotels;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Key Responsibilities

• Develop and execute sales strategies tailored to the local, national, global market, ensuring alignment with overall business objectives.
• Liaise closely with the revenue management, analytics, and reservations departments to ensure efficient use of systems like Opera, Delphi, Ideas STR and Hotelligence.
• Lead proactive and reactive sales efforts across local, national and global account sales, business travel, events, reservations, utilizing Hilton Branded systems, CRM (Monday.com) to manage and track business development.
• Collaborate with the marketing and regional teams to implement digital marketing campaigns using tools such as Google Analytics, and Meeting and Event platforms such as Cvent, Venue Directory, Venuefinder, Global DMC Partners, etc… to target event and group business.
• Work with revenue management to use benchmarking tools, such as STR, Demand 360, and other analytics tools to understand market trends and competitor positioning, adapting sales strategies to optimize revenue and market share.
• Manage budgets and create specific promotions and campaigns in collaboration with departments using tools like Ideas for financial planning and forecasting.
• Build strong partnerships with Corporate, Agents and to increase property visibility and attract clients.

 

Leadership & Team Development
• Lead a high-performing sales by setting clear goals in the form of KPIs and KPOs relating to the overall financial plan of the hotel.
• Foster a positive, inclusive team culture that encourages collaboration across the hotel departments, and larger company with key specialists like revenue management, sales, operations and analytics.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and Hilton Garden Inn London Heathrow Airport.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.