Director of Sales

Right on the waterfront and next to the ExCel exhibition center, the hotel is only a 12 minute tube ride from Central London.

To proactively generate new business and grow revenue for the hotel by identifying, developing, and converting corporate, group, and event opportunities. The Director of Sales will actively prospect within the market, build strong client relationships, and work closely with internal teams to maximise occupancy, rate, and ancillary spend.

 

Benefits

• Worldwide employee discounts at Hilton Hotels through Go Hilton program;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Key Responsibilities

Proactively generate new corporate, group, and meetings & events business.
Identify and convert new accounts through market research, networking, sales calls, site visits, and familiarisation trips, using tools such as Agency360.
Respond promptly to sales enquiries and convert opportunities into confirmed business.
Manage a personal sales pipeline with accurate forecasting and CRM tracking (Monday.com).
Build and maintain strong relationships with key corporate accounts, agencies, TMCs, travel advisors, and event planners.
Grow existing accounts to maximise revenue and repeat business.
Conduct client meetings, hotel show rounds, and site inspections; represent the hotel at industry events.
Negotiate rates and contracts in line with commercial and pricing strategies.
Work closely with Revenue and Reservations to optimise pricing, availability, and yield.
Identify and deliver upselling opportunities across accommodation, meetings & events, and food & beverage.
Maintain market and competitor knowledge; provide regular sales activity and performance reporting.
Manage hotel listings and content across online sales platforms (e.g. Cvent, Venue Directory).
Collaborate with Operations, Events, and Front Office to ensure seamless delivery of confirmed business.
Act as a brand ambassador and support wider Sales & Marketing initiatives

Ideal Candidate

Essential
• Previous sales experience within hospitality, hotels, or a customer-facing commercial role.
• Proven ability to proactively generate new business and build strong client relationships.
• Strong communication, negotiation, and presentation skills.
• Strategic thinker with hands-on execution capability.
• Highly organised with excellent time management and attention to detail.
• Confident using CRM systems and Microsoft Office.
• Knowledge of the corporate and hospitality market.

Desirable
• Minimum 7 + years of sales leadership experience in hospitality.
• Bachelor’s degree in hospitality, Business, or related field (MBA preferred).
• Proven success in repositioning or launching high-end properties.
• Strong network within travel, corporate, and event planning sectors.
• Exposure to MICE and group sales.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the DoubleTree by Hilton London ExCeL.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.