The Brand

Awarded a Michelin Bib Gourmand across two locations, Berenjak is an exciting, critically acclaimed group of Perian restaurants with three locations in the UK (Soho, Borough Market, Soho Farmhouse) and four internationally (UAE, Qatar and New York). The menu reinterprets the classic hole in the wall eateries lining the streets of Tehran, whilst the service style focuses on genuine, warm hospitality and memorable guest experiences. Our teams are passionate, enthusiastic and dedicated to delivering outstanding hospitality.

The Role

Strategic Leadership and Vision

• Develop the marketing vision and strategy in conjunction with the Founder to achieve business objectives and revenue targets.
• Build a brand strategy to grow Berenjak into a market-leading global brand while maintaining cultural capital.
• Ensure Berenjak is positioned and perceived as an institution rather than a chain as we grow.

PR and Partnerships

• Manage our PR agency partners and ensure they meet objectives, providing demonstrable ROI and keeping Berenjak at the forefront of key cultural conversations and moments.
• Strategise, secure and execute creative brand collaborations and partnerships. Be able to create the relationships with other leading brands that share our values and make them a reality.
• Strategise and secure commercial media partnership opportunities for the brand.

Collaboration and Execution

• Lead the execution and implementation of brand and marketing initiatives, enabling Berenjak to hit long-term and short-term goals.
• Work with stakeholders and partners across the central and site teams to execute marketing, communications and press plans.
• Manage creative, design and videography resources both internal and freelance to create innovate brand collateral and campaigns which stand out in the market.
• Oversee brand, marketing, community engagement, content, social media and events for Berenjak.

Analysis, Impact and Optimisation

• Work collaboratively with the team to define measurable metrics for brand value and use them to judge the impact of brand marketing efforts.
• Utilise data-driven insights to measure and report on the impact of marketing campaigns, making data-backed recommendations for continuous improvement.
• Constantly keep a finger to the pulse of culture, market trends, customer behaviour, and competitor activity to identify opportunities for growth and optimise our efforts.

Creative and Content Management

• Work with creative, design, and videography teams, both internal and freelance, to create innovative brand collateral and campaigns that stand out in the market

Team Leadership and Culture

• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Budget Management

• Manage the marketing budget effectively, ensuring a positive return on investment for all campaigns.
• Have P&L management accountability including direct responsibility for consistently growing revenue

Who You Are

Leadership and Communication:

• Exceptional leadership, communication and interpersonal skills, with the ability to build strong relationships both internally and externally
• A compelling writer able to translate raw ideas from stake holders into narrative brand copy that drives engagement and results.

Cultural Acumen and Connections

• Your closest friends would describe you as someone who’s very in touch with “the culture” and has strong opinions about it.
• You bring a rolodex of valuable contacts which go beyond restaurants into fashion, culture, sport and entertainment.
• You have a passion for restaurants and a keen knowledge of the global landscape. You dine out frequently in London and can opine passionately about the scene.
• You have an appreciation for Iranian and Persian culture, cuisine and history with a innate curiosity that drives you to constantly deepen your understanding

Business and Team Management:

• Commercially driven.
• Critical thinking, strategic acumen, and market insight
• Ability to influence and manage a large number of stakeholders in a fast-moving, multi-layered business

International

• Experience working on an international brand a plus.
• Experience working, living or frequently travelling to New York and/or the Middle East a plus.

Experience and Skills:

• Minimum 5 years experience in brand forward marketing roles at consumer facing brands. Experience in restaurants and at a Head of level a plus.
• Combination of creative, financial, and business skills.
• Growth mindset with proven track record of developing and embodying a culture of rapid experimentation and continuous learning
• Intermediate or higher skills with Adobe indesign required. Additional skill with wider Adobe suite or other creative tools a plus.
• Data-driven and tech-savvy.
• Proficiency across the marketing tech stack.

Benefits & Culture

Our team is the most important part of our business, translating our passion for genuine hospitality to our guests every day. We are proud to work with industry-leading talent and recognise the importance of offering our teams the tools, guidance and experience necessary to build confidence and grow.

We encourage you to bring your whole self to work and celebrate the skills and characteristics that make you unique. Your commitment to be kind and work hard comes with a range of benefits such as:

Treat Yourself

• Up to 50% off dining across JKS Restaurants
• Retail & Takeaway Discounts
• Code App Membership

Look After Yourself

• Discounted Gym Membership
• Wagestream – stream your pay earlier
• Company Donations for your involvement with Charities
• Employee Assistance Program
• Access to Financial Advice
• Wedding Gift & New-born Care Package - Celebrating your big occasions

Progress Yourself

• Access to our fantastic L&D Calendar
• A personalised learning & development plan to develop your skills and knowledge
• Career progression with a fast-growing, critically acclaimed restaurant group.

Be Yourself

• Additional holiday for every year with us (rising to 33 days)
• Employee referral scheme - paying up to £600 per referral
• Staff parties & long service awards

The Group

JKS Restaurants was founded by siblings Jyotin, Karam, and Sunaina Sethi in November 2008. Since its inception, the group has received critical acclaim and industry recognition, including 7 Michelin stars, 4 Michelin Bib Gourmands, a restaurant ranked among the World’s 100 Best Restaurants, and a spot in the Sunday Times Best 100 Places to Work 2024.

The JKS portfolio currently features Michelin-starred restaurants such as Trishna, Gymkhana, Kitchen Table, Sabor, and Lyle’s, along with cult favourites Hoppers, BAO, Brigadiers, Berenjak, Plaza Khao Gaeng, Speedboat Bar, Bibi, and Ambassadors Clubhouse. Pubs include The Cadogan Arms, The George and The Hound.

JKS Restaurants offers a unique opportunity to pursue a career in fine dining or to develop within trend-focused casual cuisine, with opportunities across all disciplines for those looking to advance their careers within a people-focused, collaborative hospitality group.