Restaurant Marketing Manager

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

Ideally, you’ll already demonstrate the following key behaviours:

• Passionate about food – You’re a true foodie, up-to-date with current trends and driven by a love for world cuisine, wellness, and—most importantly—Japanese and Pan-Asian flavours at the heart of our brand.
• Commercially savvy and creatively minded – You bring both strategic thinking and creative flair, with a strong desire to build brand value across every touchpoint.
• Proactive and collaborative – A natural self-starter who communicates clearly, works well with others, and inspires trust and confidence in those around you.
• Detail-oriented and curious – You’re a creative thinker with a sharp eye for detail and a hunger to learn, evolve, and grow your career.
• Organised and resilient – Comfortable managing multiple projects independently, you plan effectively, deliver under pressure, and excel at stakeholder engagement.

As a key member of the Brand & Marketing team, you’ll play a pivotal role in shaping and delivering our marketing strategy. Your responsibilities will include:

• Owning the annual marketing calendar, ensuring timely delivery of campaigns across all brand touchpoints.
• Leading integrated marketing, advertising, and PR activity, including digital, social, and out-of-home (OOH), with a strong focus on performance, ROI, and brand growth.
• Working closely with the Commercial Team to build and execute a sales-driving activity plan and develop strategies for delivery and Click & Collect.
• Owning new restaurant launch marketing plans, collaborating with Operations and New Openings to drive awareness and excitement.
• Activating brand campaigns and NPD launches across all channels to deliver on strategic objectives and brand metrics.
• Driving local marketing initiatives through buzz campaigns, local press outreach, and social engagement.
• Creating and delivering omni-channel brand marketing plans that boost visibility, drive engagement, and support commercial goals.
• Collaborating with Ops and Training Teams to ensure effective rollout of all marketing initiatives in-restaurant.
• Managing brand and marketing KPIs within restaurants and producing monthly performance dashboards.
• Overseeing content creation, including photography and videography for B2B and B2C use, under the guidance of the Senior Brand Manager.
• Supporting insight and analysis, including trend reports, competitor reviews, and data-led decision making.
• Delivering in-restaurant POS and marketing collateral, ensuring alignment with overarching campaigns.
• Reporting on brand health, including managing our mystery shopper programme and consumer feedback tools like focus groups and surveys.
• Contributing to new brand development and launches alongside the Senior Brand Manager.
• Supporting internal and external communications, helping drive engagement across our teams and with partners.

We're proud to offer:

• Fantastic hybrid working environment working Mon- Thurs on site and generally Fridays from home.
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Group Personal Pension
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

About us:

Come roll with us and be part of something big. Celebrate global success across:

• Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
• Our Taiko manufacturing and distribution centre
• 63 YO! restaurants
• 50 major retail partners
• 3700 locations globally From Hawaii to Aberdeen

Our Values

• Own it, Care About it, Make it Exceptional, Win Together

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...