Groups, Conference and Events Sales Manager

Situated on the banks of the Lagan River, Hilton Belfast is close to everything you want to see and do in the city

The Groups, Conference and Events Sales Manager oversees the Booking Services Team to ensure active conversion of client enquiries in meetings and reservations. Specifically, you will be responsible for performing the following tasks to the highest standards;

 

You will be responsible for, but not limited to, performing the following tasks to the highest standards:

• Adhere to Axioms Demand Generation Centre of Excellence, which outlines the full KPI’s aligned with the role.
• Develop future and repeat business contributing to the profitability of the hotel
• Review the business plans, identify gaps and ensure proactive efforts to fill capacity and meet set targets
• Contribute to the selling strategy of the hotel, and manage the departments' adherence to achieving that strategy
• Understand the competitive market place and implement approaches to ensure the Hotel stays ahead in the local market
• Ensure Booking Services Team Members are developed effectively and generate a culture of high quality standards for relationship building, customer service, selling techniques, and billing and processing contracts
• Build strong relationships with customers, Guests and Team Members in order to gain full understanding of their needs and work to serve them effectively
• Manage and develop the Booking Services Team to ensure career progression and effective succession planning within the hotel and company
• Manage team performance review in compliance with company policies and procedures
• Recruit, manage, train and develop the Booking Services Team
• Prepare proposals, negotiate contracts and plan key events
• Develop and manage event budgets, ensuring cost control while maximizing profit margins.
• Assist in forecasting revenue and setting pricing strategies for events and group bookings.
• Ensure compliance with financial policies and company accounting standards.
• Provide financial reports and insights to management for strategic decision-making.
• Assist in understanding and communicating the technical aspects and features of the company's products or services to clients and team members.
• Stay updated on industry advancements and competitor offerings to maintain a competitive edge in the market.
• Collaborate with internal stakeholders to develop technical documentation, sales collateral, and marketing materials

Benefits

• Worldwide employee discounts at Hilton Hotels through Go Hilton program;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

To successfully perform in this role, you must have the following skills and qualifications:

• Strong knowledge of the hospitality industry, particularly in group sales, events management, and catering services
• Understanding of pricing strategies, forecasting, and yield management to optimise event and group sales revenue.
• Knowledge of contract terms, conditions, and negotiation techniques to secure business while ensuring profitability.
• Experience with event management software (e.g., Delphi similar systems).
• Strong ability to identify potential clients, build relationships, and convert leads into confirmed bookings.
• Ability to manage multiple events simultaneously, ensuring attention to detail and smooth execution.
• Ability to quickly resolve challenges and make informed decisions to meet client expectations.
• Excellent verbal and written communication skills to engage with clients, stakeholders, and team members effectively.
• Ability to prepare event budgets, control costs, and ensure profitability.
• Ability to work under pressure, adapt to changing client needs, and handle last-minute event adjustments.
• Ability to coordinate with different departments (Sales, Banquets, Culinary, AV, etc.) for seamless event execution

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the Hilton Belfast

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.